EVENT
ART SHOWCASE
Brand Identity
Art Direction
Event Production
Digital Marketing
OVERVIEW
Events that are art-focused usually lack knowledge and expertise in bartending, while events focused on bartending either have art as a background focus, or, in most cases, have none at all.
OBJECTIVE
On a mission to create an event that fused both disciplines, we teamed up with some of the best bartenders and artist that we know. Over the course of 6 hours, we planned to merge art and cocktails through one theme that was experiential and immersive.
RESULT
We created an event series inspired by Art Nouveau (1890-1910). In Eastern cultures, Alchemy translates to the four elements. The event featured four artists and four cocktails, each one inspired by one of the elements. The branding focused on the use of organic lines and shapes, minimal textures, and four main colors to highlight the art and cocktails presented.
