SURVIVAL
PRODUCT GUIDE
Print Design
OVERVIEW
Although Mustang Survival communicates detailed information about their products to the consumer, the information can be dense and hard to digest.
OBJECTIVE
We worked with them to design a document that communicated the strength, durability, safety and comfort of their products in a way that was engaging and memorable.
RESULT
We collaborated with the marketing and development teams to craft a brand guide outlining the strength and durability of Mustang Survival’s products. The guide adopted the aesthetic of a top-secret, high-level, classified facility. By leveraging and explaining the technical advantages of Mustang Survival’s products in a more engaging manner, we aimed to make the information more appealing, thereby imbuing the products with a sense of exclusivity and desirability among consumers. This elevated the brand to a premium standard.
