OVERVIEW

Although Mustang Survival communicates detailed information about their products to the consumer, the information can be dense and hard to digest. 

OBJECTIVE

We worked with them to design a document that communicated the strength, durability, safety and comfort of their products in a way that was engaging and memorable.

RESULT

We worked with the marketing and development team to create a brand guide that outlined the strength and durability of Mustang Survival’s products. The brand guide utilized an aesthetic of a top secret, high-level, classified facility. The document included: the brand’s history, operations, product strength, durability, safety and comfort, methods of testing and list of contacts. It leveraged and explained the technical advantages of Mustang Survival’s products while making the products feel more exclusive and desirable to consumers; elevating the brand to a premium standard.