SNAG ART SHOW
BRAND ACTIVATION
OVERVIEW
Snag is a live painting art event in Vancouver, BC.
OBJECTIVE
Keep visitors of the event coming back month after month, and attract new ones.
RESULT
We created installations and activations which corresponded with the theme of each event. Through participation of the activations, visitors could enter contests, and win prizes on the spot. Such experiences included live mural painting, a plinko game and life drawing.
The experiences connected with visitors on emotional level and created sponsorship engagement as well as an increase in raffle ticket sales. We tracked a 10% increase of visitors to the event over an 8-month period, as well as an increase in Instagram and Facebook story sharing.
COMMUNITY MANAGEMENT
EVENTS
As well as brand activations, we also facilitated numerous live events for Snag Art by teaming up with The American Restaurant & Bar. Over the course of 1 year, we increased ticket sales of Snag events by 20%, and increased attendance by 30%.
