Sway is a new digital point of sale system that is similar to square and clover, but also has a backend system that organizes its’ clients inventory and seamlessly integrates into their daily operations.


The objective was to create a cohesive brand identity for sway that would be versatile and applicable to both online and print applications. It needed to be easy to read and reflect company values; easy, effective, intuitive, organized and streamlined.

The Sway wordmark was designed to be simple and legible to remain effective in a wide range of applications, from small logos to murals, to in-app displays. 

Additionally, the “S” from the wordmark is used in patterns, as well as the super graphic; visually showcasing the exchange of service from one destination to another.
brand book layout design of tech company in Vancouver