COFFEE
BRAND IDENTITY
Brand Identity
Illustration
Art Direction
Packaging
OVERVIEW
Tazza Coffee had a unique name for their business, but it didn’t immediately stand out as a coffee shop to their target audience.
OBJECTIVE
Our objective was to create a memorable visual brand identity that would be recognizable as a coffee shop and appeal to 25-40 year olds.
RESULT
We crafted a striking logo featuring a coffee mug nestled between the ‘z’s in the business name, serving as a wake-up call to the viewer, akin to the energizing effects of coffee. This versatile design seamlessly integrates into various print and online materials, functioning both as a complete logo mark and as standalone ‘z’s.
