COFFEE
BRAND IDENTITY
Brand Identity
Illustration
Art Direction
Packaging
OVERVIEW
Tazza Coffee had a unique name for their business, but it didn’t immediately stand out as a coffee shop to their target audience.
OBJECTIVE
Our objective was to create a memorable visual brand identity that would be recognizable as a coffee shop and appeal to 25-40 year olds.
RESULT
We crafted a striking logo featuring a coffee mug nestled between the ‘z’s in the business name, serving as a wake-up call to the viewer, akin to the energizing effects of coffee. This versatile design seamlessly integrates into various print and online materials, functioning both as a complete logo mark and as standalone ‘z’s.
![](https://www.onbrandagency.ca/wp-content/uploads/2024/04/Artboard-1-copy.png)
![](https://www.onbrandagency.ca/wp-content/uploads/2022/01/tazza-logo-1024x512.jpg)
![man pouring latte art](https://www.onbrandagency.ca/wp-content/uploads/2018/07/TAZZA-1024x1024.png)
![](https://www.onbrandagency.ca/wp-content/uploads/2018/07/tazza-cup-1024x1024.png)
![](https://www.onbrandagency.ca/wp-content/uploads/2022/01/posters-italy-package-design-illustration-tazza-1024x576.jpg)
![](https://www.onbrandagency.ca/wp-content/uploads/2022/01/tazza-medium-roast-1024x774.jpg)
![](https://www.onbrandagency.ca/wp-content/uploads/2022/01/tazza-dark-roast-1024x774.jpg)