2050 PNE
TRANSPORT ACTIVATION
Brand Activation
Illustration
OVERVIEW
In 2021, Translink announced their 2050 transit expansion plan campaign at the PNE.
OBJECTIVE
They needed a brand activation that would increase brand awareness as part of their campaign. We were tasked with creating an activation that allowed visitors to stop and engage with the brand, creating a lasting impression that was memorable and sharable on social media.
RESULT
We created a picnic table installation that allowed visitors to take a rest while still being reminded of the campaign.
Working with local carpenters, we fabricated a picnic table that was budget and user friendly, and then applied a mural design that matched the brand colours and messaging as well as various transportation icons used by Translink.
