BRAND ACTIVATION
In 2021, Translink announced their 2050 transit expansion plan campaign at the PNE. There were several installations and activations.
To create a brand activation that allowed visitors to stop and engage with the brand, creating a lasting impression that was memorable and sharable on social media.
We created a picnic table installation that allowed visitors to take a rest while still being reminded of the campaign. We worked with local carpenters to fabricate a picnic table that was budget and user friendly, and then hand painted a mural design that matched the brand colours and messaging as well as various transportation icons used by Translink. Typical picnic tables are difficult to use, so we wanted to build a picnic table that was user friendly, just like Translink’s services.
The design features the many transportation methods that are supported by Translink, enabling users to get almost anywhere in Vancouver. We used typography to mimic routes on a transit map, and symbolized the modes of transportation through iconography.
