CANDLES
FRAGRANCE COMPANY
OVERVIEW
Vacay is a Canadian brand of fragrances that brings nature into your space, creating a mini vacation right at home. Each candle is made from carefully selected materials, making them safe and environmentally friendly.
OBJECTIVE
The objective was to create a cohesive brand identity that showcased the product as a fun experience and a break from mundane life.
RESULT
The wordmark we created uses a neoclassical typeface for the base, which we modified to reflect the look of melted wax, both how it fuses together, and, how it forms droplets at the bottom of candles.The branding reflects a break from digital environments, putting an emphasis on natural tones and playful illustration.
