BRAND ACTIVATION
Vancity had to board up their headquarters at terminal and main street during the pandemic and needed an installation that kept their headquarters recognizable until they could re-open to the public.
To create a mural design that reflected a positive message to the neighbourhood while staying on brand with colour and shape.
We created a bold mural design that reflected a positive message to the neighbourhood while staying on brand with colour and shape. We illustrated symbols to represent common traits that people of a community have to exercise in order to collaborate and connect with one another. Within the design we created a statement that reads “Community means more than the sum of its parts.” The message rings true in banking as well as how a community functions as a whole.
Photos of the process and final design were included in an article by Vancouver Is Awesome, as well as on Vancity’s Social media.
BEHIND THE DESIGN
From the beginning of ideation to completion of the mural, this project spanned less than 3 weeks. With a tight deadline and lots to do, we had to work efficiently to ensure the mural would be completed on time and on budget.